Hart Career Center
Marketing Education

According to the Missouri Career Guide, ten of Missouri’s top 50 jobs are marketing-related. Possible careers include marketing, management, entrepreneurship, sales, advertising, merchandising, and retailing.

Marketing Education students participate in DECA.

Courses
Marketing I (C2002)
Credit(s): 1 Credit Type: Practical Art
Grade Level: 10, 11, 12

This course is designed for those interested in developing skills needed for careers in business, marketing, and management. This "hands-on" class is geared to meet the needs of students who plan on continuing their education in business at the college level, as well as those who wish to enter the job market upon completion of high school. Areas of study include selling, advertising, employability skills, customer service, economics, product development, business math and basic business concepts. The course is project-based and will stress the importance of teamwork and the use of technology in order to complete assignments. It is strongly encouraged that enrollees expand their marketing skills by participating in the DECA student organization.

Advanced Marketing (C2011)
Credit(s): 1 Credit Type: Practical Art
Grade Level: 11, 12 Prerequisite: Marketing or Sports & Entertainment Mktg.

This course is designed to further develop the business/marketing skills established in the prerequisite courses and learn advanced business/marketing skills in such areas as advertising, customer relations, supervision, employee-employer relations, product development, economics, research and communications. The course is project-based and will stress the importance of teamwork and the use of technology in order to complete assignments. Students are strongly encouraged to expand their marketing skills by participating in the DECA student organization. Students may earn college credit through Moberly Area Community College after successfully completing this course.

Sports and Entertainment Marketing (C2016)
Credit(s): 1 Credit Type: Practical Art
Grade Level: 11, 12
This course is designed to introduce the role of marketing applications in the sports and entertainment industries. Areas of study include: advertising, selling, pricing, distribution, communications, human relations and product development. Projects include: marketing an NFL fantasy franchise, logo design, promoting a concert tour, designing and marketing a theme park, and marketing a motion picture. The course is project-based and will stress the importance of teamwork and the use of technology in order to complete assignments. Students are strongly encouraged to expand their marketing skills by participating in the DECA student organization.
Cooperative Marketing Education (C2031)
Cooperative Marketing Education (No Credit) (C2041)
Credit(s): 1 or 2 Credit Type: Practical Art
Grade Level: 11, 12

Cooperative Marketing Education is a work experience program designed to put the marketing education student in a paying marketing job. In cooperation with the school and the employer, the student will apply his/her marketing knowledge as taught in the related marketing class. Students will work a minimum of 10 hours a week for each credit hour (2 credit maximum) at an approved marketing job.

The second year, students must have satisfactorily completed year 1 of Cooperative Marketing Education, have instructor's approval and be enrolled in a marketing class. Students continue in paid marketing positions using the skills learned in the marketing class. Students work a minimum of 10 hours for each credit hour (2 credit maximum) at an approved marketing job with cooperation of their employers and the school.

Faculty

This is David Okenfuss’ twenty-second year teaching Marketing in Mexico and his fourth teaching personal finance. Mr. Okenfuss earned his bachelor of education degree from the University of Missouri in 1992 and his Master of Education degree also from University of Missouri in 1993. In addition to teaching, he has coached football for thirteen years and has also been a tutor in The Next Step program for five years. He was awarded the local Wal-Mart Teacher of the Year honor in 2008 and the Cooperative Occupational Education Teacher of the Year award in 2010.